Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of the people who hear it and use it to convey their view. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is the software. That is what Online marketing is. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing except social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings associated with search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it assists stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them about their visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771